The most popular view of China's printing industry

2022-07-31
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From micro management: looking at the three years since China's printing industry entered the WTO (Part I), China has entered the fourth year since its entry into the WTO. According to the agreement on China's accession to the WTO, from January 1, 2005, within the next two years, nearly 20 industries promised by China, including retail, automobile, foreign trade, agriculture, telecommunications, insurance, construction, tourism, transportation and basic telecommunications, will be opened. China has entered the "post WTO transition period"

node arrival

opening up and reform are the two major themes of China's accession to the WTO. China's commitment to join the WTO followed the principle of gradual opening up, and the liberalization of most industries was fulfilled within three or five years. On December 11th, 2004, the "three-year transition period" of China's accession to the WTO was just a node - all existing non-tariff protection measures will be gradually reduced until they are completely abolished, and domestic enterprises will face more fierce competition

among the nearly 20 open fields, no one is directly related to printing than the distribution field under the editorial and printing industry chain. According to China's commitment: within one year after China's accession to the WTO, open the retail of books, newspapers and magazines; Within 3 years, open the wholesale service for the above products. At the end of 2001, almost at the same time as China's entry into WTO, the State Council issued the revised regulations on the administration of publishing, which marked a key step in the reform of the publishing industry. According to the regulations, the General Administration of publication has successively promulgated the measures for the administration of foreign-invested book, newspaper and periodical distribution enterprises and the provisions on the administration of the publication market, and China's book, newspaper and periodical distribution market has been officially opened to the outside world. The promulgation of the latter, the regulations on the administration of the publication market, has also been hailed by the publishing industry as a sign that China's publication industry has entered an all-round open era. In 2002, Hong Kong Pan China group and the land distribution center under the people jointly established Dahua media company, becoming the first foreign-funded enterprise to enter the mainland book, newspaper and magazine distribution market

with the acceleration of the pace, at the end of 2003, the wholesale market of books, newspapers and periodicals was opened ahead of schedule. Half a year later, Shandong century Tianhong Book Industry Co., Ltd. was authorized with the "domestic general distribution right of publications" and the "national chain operation license", which can be regarded as a landmark event in the reform of the distribution market of books and newspapers in China - the first time that China has granted these two rights to private enterprises at the same time

at present, 11 foreign-invested publication retail enterprises have been approved to set up in the mainland; Although there is no specific statistical data on the private sector, a survey shows that most of the more than 20 private book enterprises operating in the mainland with a scale of more than 100 million yuan are also engaged in book publishing planning and distribution

"China's accession to the WTO has promoted the opening and industrialization of the media". According to the evaluation of insiders, since the government hopes to promote the industrialization of the cultural industry through China's accession to the WTO, the actual openness of the media industry is much deeper than the commitment of China's accession to the WTO

in fact, after carefully reading the speeches made by the relevant person in charge of the General Administration of trade and economic cooperation shortly after China's accession to the WTO, we may have more experience: five years later, the investment field, direction, quantity and region of the distribution market will be completely liberalized without restrictions. This not only indicates a direction, but this severe test is like a big wave washing sand. Maybe it can also be used as another interpretation version of "the accelerated opening of the distribution market of books, newspapers and periodicals"

however, as publishing and related fields involve ideology, the government is obviously very cautious in the degree of openness and choice. For example, in terms of copyright trade and publishing, according to the regulations on the administration of publishing and the catalogue for the guidance of foreign investment industries, China's current policy still advocates copyright trade and cooperative publishing, and foreign investment has not been allowed. The import of publications is also operated by "the publication import business units approved by the state, and other units and individuals shall not operate". Item 2. The publication import and export companies that have been approved before the empty machine operation after the start-up have only 38 institutions, including the China National Book Import and Export Corporation

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