The most popular view on how to develop China's fo

2022-07-30
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How to develop China's food machinery and equipment enterprises from Thai ADVERTISEMENTS Abstract: This is a relatively distinctive place in Thai advertisements. They believe that advertisements are for the people. Advertisements that happen to neighbors, friends and family members are easier to touch the hearts of ordinary people. Food machinery and equipment enterprises serve the food industry. Naturally, they should be guided by the guidance of the food industry and develop suitable machinery products for them

it is said that the flourishing advertising industry in Thailand seems to have nothing to do with China's food machinery and equipment industry. However, as we know, Leo Tolstoy once said, "happy families are all alike, but each unhappy family has its own misfortune." In the development of the industry, it may be said that "the successful experiences are similar, but the failures are different". So why not learn from the successful experience of Thailand's advertising industry

choosing a platform attracted attention

in 1995, the dark horse of Thailand frequently won awards in the one show and the five festivals, which immediately attracted global attention and started the process of winning awards and getting soft hands from then on

whether it is one show or the five festivals, they are all platforms that have focused the attention of the whole industry in the field of advertising. It is natural for Thai advertising to participate in such competitions on the basis of its strong strength and win global attention after winning awards. The same is true in the food machinery and equipment industry. If an enterprise wants to let others notice you in the industry, it needs to choose a good platform to publicize itself

in the food machinery and equipment industry, there are many excellent platforms to choose from. For example, traditional media such as CCTV and local paper media, various exhibitions and online e-commerce platforms... These platforms have their own advantages, and traditional media are authoritative; The exhibition can conduct offline communication; The e-commerce platform is an emerging thing in the past decade, but it has developed rapidly and existing enterprises have benefited from it, forming a relatively complete system

pool talents to enhance competitiveness

the Asian financial crisis in 1997 caused many enterprises to close down. However, Thailand's advertising industry is still shining in the world. This is closely related to excellent talents

before the financial storm, Thailand could adjust the clamping unit, because the prosperity of the advertising industry attracted a large number of talents. These talents have been reconfigured and optimized under the sweeping financial storm, forming a high-quality team to continue to produce high-quality works. Of course, we do not want a financial storm. The current intelligent orientation of the food machinery and equipment industry makes the high-end talents in the industry scarce. What we need is to gather talents

food machinery and equipment enterprises need R & D talents as well as technical talents. High quality R & D talents need to be introduced, but the gap of technical talents is larger, especially the "diploma + skill" talents. Under the current university education system in China, general universities have high quality but lack technology. For example, China Railway Shanghai Engineering Bureau will train college students in a targeted way and send them back to the college for relevant skills training so that they can get started as soon as possible. Compared with high school students, the students who have experienced college show a strong autonomy in both understanding knowledge and accepting professional skills. Food machinery and equipment enterprises can try to carry out systematic training for talents and enhance their skills to better serve the enterprise

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paying attention to uniqueness is in line with national conditions

Thai advertisements often convey good faith, optimistic spirit and reverence for life in advertisements. Never shy away from the topic of life and death, and pay attention to the reincarnation of good and evil

this content characteristic of Thai advertisements is closely related to their belief in Buddhism. Buddhism has been reflected incisively and vividly. This shows that an industry cannot survive without national conditions. China's food machinery and equipment enterprise ball impact testing machine is applicable to the impact strength testing industry of plastic, ceramic, acrylic, glass, lens, 5 gold and other products. We should also pay attention to the basic situation of our country to produce equipment

in terms of food culture, there are great differences between China and foreign countries. For example, we regard garlic sprouts as delicious. Garlic planting and harvesting equipment often needs to consider the growth of garlic sprouts. Therefore, we have developed a garlic seeder that can sow vertically. But foreign countries do not eat this kind of food. Their mechanical equipment only needs to consider the growth of garlic. In addition, Chinese people are good at stir frying, deep frying, squeezing and so on. The lampblack is thick, so we need a lampblack machine with strong suction and cleaning ability. Foreign eating habits are mainly baking, baking and mixing, and the range hood does not need strong suction and exhaust air volume

seize the needs of food enterprises to customize products

data show that 80% of Thai advertisements use civilians, 17% use animals and virtual images, and only 3% use celebrities

this is the place where Thai advertisements are more distinctive. They believe that advertisements are for the people. Advertisements that happen to neighbors, friends and family members are easier to touch the hearts of ordinary people. Food machinery and equipment enterprises serve the food industry. Naturally, they should be guided by the guidance of the food industry and develop suitable machinery products for them

Evergrande Bingquan has introduced inappropriate German machinery and equipment, which makes the supply unable to keep up with the pace of market expansion. This example is clearly in front of us. Longchang machinery has customized feed equipment for the pig giant muyuan group. After reducing the purchase cost by 30%, muyuan group has purchased 18 sets of equipment from Longchang in two years, and the energy used accounts for about 12% of the total energy consumption of the national economy. It plans to increase to 60 sets

in short, in the process of development, Chinese food machinery and equipment enterprises pay attention to the unique characteristics of China, pay attention to the needs of the people and food enterprises, grasp differentiation, carry out customized competition, and avoid homogenization

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