The most popular view on sustainable consumption f

2022-07-26
  • Detail

Sustainable consumption from the perspective of paper cups and foreign garbage release date: Source: 21st Century Business Herald editor: Yu Jia number of Views: 3571 copyright and disclaimer

core tip: enterprises actively promote sustainable consumption, which is gradually becoming an irresistible trend. Many multinational corporations have put forward relevant strategies and measures

[China Packaging News] enterprises' initiative to promote sustainable consumption is gradually becoming an irresistible trend. Many multinational corporations have put forward relevant strategies and measures

in 2016, Starbucks incurred criticism and crisis in the UK because disposable paper cups could not be effectively recycled. The reason is that polyethylene plastic is attached to the inner coating of the cup, so the British waste recycling system cannot recycle, and only three factories have the treatment capacity, and the cost is expensive. After more than a year, the storm of public opinion has temporarily subsided, but the problem itself remains to be solved. If Starbucks is unwilling to increase costs and the public is unwilling to spend more money, it is the environment itself that will pay the bill. Although we know that the paper cup brings a burden to the environment, it is still inconvenient to bring your own cup to run around after all. In the end, as the British themselves describe it, "people's desire for delicious coffee beats their concern for the environment."

the latest progress has been made recently. It is said that since february2018, the price of Starbucks coffee in London has increased by 5p per cup - this is the situation you may face when you choose to take paper cups out. At the same time, the British Environmental Audit Commission has proposed a so-called "latte tax": a fee of 25 pence per cup is charged to merchants who provide disposable coffee cups. It should be said that this situation has something to do with China's refusal of foreign garbage

in July 2017, the general office of the State Council issued the implementation plan for prohibiting foreign garbage from entering the country and promoting the reform of the solid waste import management system, which made it clear that from January 1 this year, the import of 24 kinds of "foreign garbage" including waste plastics, paper, waste slag and textiles will be prohibited. The implementation of this policy has had an important impact on developed countries such as the United Kingdom and the United States, which have long relied on China for waste disposal, because previously, 55% of paper waste in the United Kingdom was exported to China for "digestion". It can be said that China's determination and measures to deal with environmental governance will certainly affect the attitudes and Strategies of other relevant countries towards sustainable consumption

from this case, it is of great significance to explore sustainable consumption, because it is related to the survival and development of enterprises, the interests of consumers, and the cooperation or conflict between countries. More importantly, it directly affects the relationship between man and nature, which determines the future of mankind. To properly handle this relationship, I think the following three points deserve attention: first, a full understanding of the issue of sustainable consumption; Second, how to promote the development of sustainable consumption from the perspective of enterprises; Third, in the era of globalization, not only cross-border communication and two-way afterburner cylinder cooperation are required, but also cross regional actions are required to solve this common human problem faced by countries at different stages of development

sustainable consumption does not exist in isolation.

what is sustainable consumption? The earliest definition appeared in 1994. In the policy factors for sustainable consumption, the United Nations Environment Programme described this concept as: "provide services and related products to meet the basic needs of mankind, improve the quality of life, minimize the use of natural resources and toxic materials, and minimize the waste and pollution generated in the life cycle of services or products, so as not to endanger the needs of future generations." By 2016, the United Nations had issued 17 sustainable development goals, of which the 12th goal "ensuring sustainable consumption and production patterns" clearly defined: "while improving the quality of life, increasing the net welfare benefits of economic activities by reducing resource consumption, environmental degradation and pollution throughout the life cycle of products and services." It can be seen that sustainable consumption can not be understood as saving resources, protecting the environment and eliminating pollution in the final consumption of products (including services), but all stages should be considered at the same time, including raw material procurement, production and processing, transportation and storage

I think there is another meaning of not being isolated, that is, promoting sustainable consumption requires the cooperation of all relevant parties. For example, in the above example of Starbucks, in addition to the enterprise itself, the will and participation of consumers also affect the sustainable results. The national infrastructure system related to this, such as waste disposal capacity, plays a more direct role. In addition, policy making, and even the implementation of policies in other countries, play an inestimable role in sustainable consumption

among all interested parties, the enterprise has to play a leading role. Because the enterprise itself is the biggest consumer of resources, and even some of its improper behaviors have a direct negative impact on the environment. Moreover, the initiative of enterprises to promote sustainable consumption is gradually becoming an irresistible and powerful trend. Many multinational corporations have put forward new strategies for sustainable development. In January this year, Coca Cola announced its new vision of "creating a waste free world" and proposed that "by 2030, packaging will be 100% recycled and reused in the same amount". Coincidentally, McDonald's, another FMCG giant, announced that "by 2025, the company will adopt all sustainable packaging and greatly reduce packaging waste." Its goal is to "make all items such as cups, straws, wrapping paper and takeaway bags from recyclable or renewable materials." There is no doubt that practitioners are not isolated on the road to sustainable consumption, and enterprises should take the initiative rather than wait passively

inspiration from the implementation of sustainable consumption strategy in the whole industry chain of fisland

fisland is one of the five largest dairy enterprises in the world. The company was founded in the Netherlands in 1871. It is a cooperative enterprise. More than 19000 member dairy farmers in the Netherlands, Germany and Belgium are both raw milk suppliers and owners of the company. The company's main products include cheese, infant milk powder, liquid milk, yogurt and other drinks. At the same time, it also provides raw materials or ingredients for corporate customers. Its business covers more than 100 countries around the world. When formulating its own corporate social strategy and corporate mission, fislan analyzed the global challenges and opportunities, combined with its own business model and characteristics, and determined to deal with three major problems: the growing world population's demand for food and nutrition, a sufficient number of farmers, and the scarcity of natural resources, especially how to cope with the continuous reduction of land, water and other natural resources with more efficient production, Reduce greenhouse gas emissions, use renewable energy and protect biodiversity. On this basis, fislan has formulated the strategy of "natural nourishment" and established three pillars to support this strategy corresponding to three major problems: providing better nutrition for human beings and creating a better life for dairy farmers, both for the present and future generations

fislan believes that the dairy farming industry itself contains opportunities for circular development. For example, cow dung can be returned to the field, and different components in milk can be used or reused in different products of the dairy chain. For example, whey removed during cheese production can be used as an important raw material for infant milk powder. At the same time, fislan also realized that to realize the sustainable development of the dairy chain, it must cooperate with all relevant parties in the chain. For this purpose, Fislan has joined the dairy sustainability framework. Our partners are very satisfied with the prototype components produced And formulated a series of specific goals related to sustainable consumption around climate neutral growth, sustainable production, sustainable procurement of raw materials, natural grazing, etc., and put them into action

as we all know, dairy farming has a potential impact on climate change, because the physiological activities of livestock emit warming gases. Fislan has set a target to keep the greenhouse gas emissions in 2020 equal to or less than that in 2010. In 2016, greenhouse gas emissions decreased by 4% due to the increased use of sustainable energy in production and transportation. In terms of sustainable production, the goal is that by 2020, all branches of fislan in the world will be willing to use 100% of the sustainable energy generated by renewable resources, such as wind energy, solar energy, biogas, etc. From 2015, member dairy farmers can monitor the energy use through the foqusplanet system specially developed by fislan, and if the total energy consumption is lower than the set standard, they can get the company's reward. In addition, fislan has also cooperated with waste disposal parties to achieve 71% of waste reuse or recycling in 2016. The company is committed to reducing waste emissions to zero by 2020. In addition, the procurement of raw materials also adheres to the principle of sustainability. For example, 100% of palm oil with sustainable certification has been purchased. At the same time, in terms of animal health and welfare, fisland also has detailed objectives and incentives to encourage member dairy farmers to participate

in September, 2017, I participated in the "Dutch dairy experience" for a week. During this period, I visited several member pastures of the company and was very impressed by their sustainable practice in business. For example, the dairy farmer Borgman family installed solar energy collection panels on their roofs, and the collected electricity is stored in six power generation panels, which can provide electricity for the whole family's two houses and two cattle houses. Equipment is also installed at home to collect the heat energy from the cooling process of milk for the supply of hot water throughout the year

in order to meet the EU regulations on reducing phosphate, the company, member dairy farmers and all parties related to the dairy farming industry have cooperated to develop a set of feasible schemes to meet this environmental protection requirement. In order to encourage member dairy farmers to carry out natural grazing as much as possible, fislan will give an extra euro per liter as a reward when purchasing milk for member pastures that have natural grazing for more than 6 hours a day for 120 days a year. And how to ensure authenticity? Qlip, a third-party testing agency, can identify whether it is milk produced by natural grazing through the detection of free fatty acids. Consumers are also willing to pay higher prices for this. For example, in supermarkets, dairy products such as cheese marked with claim can be traced. It can be seen that the promotion of sustainable consumption by the company is inseparable from the cooperation with the government, suppliers (member dairy farmers), third-party institutions, consumers, etc. The company maintains dialogue with relevant parties through various communication methods

awareness and action of cross regional cooperation are indispensable

back to the case of Starbucks, it also reflects the dilemma that the same product has to face when operating in different markets due to different infrastructure for recycling disposal: the product packaging designed and developed in the United States taking into account environmental protection needs cannot be recycled in the United Kingdom. In China, a country with a very dense consumer population, it seems logical to provide customers with porcelain cups instead of paper cups. In the face of the huge customer orders of Starbucks stores, it is almost an impossible task - the clerks have no time to clean the cups. As for the terminal disposal, it is even more difficult, because China has not yet realized the classified treatment of garbage, let alone recycling. This case

Copyright © 2011 JIN SHI